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Macdonald Group

Macdonald Group

Monthly Archives: August 2011

The Authentic Ann Arbor Experience – Part 3

August 31, 2011

The bottom line is that great experiences are a combination of things.  Joe Pine and Jim Gilmore describe this as …

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The Authentic Ann Arbor Experience – Part 2

August 30, 2011

In today’s Experience Economy, experiences are often judged in terms of being real or fake.  The assumption is that real …

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The Authentic Ann Arbor Experience – Part 1

August 29, 2011

For over 400,000 alumni and the 42,000 students about to start the new school year, Ann Arbor is one of …

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Get to know the latest Digital Generation

August 26, 2011

This is Madeline.  She is 3 years old and is part of the Digital generation.  She is growing up during …

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The truth about Boomers

August 25, 2011

I am a Boomer.  I am a typical Boomer.  When alone in the car, I listen to the classic Motown …

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It is time to connect with Gen X!

August 24, 2011

Sandwiched between the Millennials and the Boomers, Gen X has been overlooked, undervalued, and all but forgotten.  Born between 1965 …

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Can YOU talk Gen Y?

August 23, 2011

The words and expressions you use may be giving away your age more than any wrinkles.  Phases such as “he …

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What Generation are YOU?

August 22, 2011

At some point in life you realize a whole generation slipped in behind you.  My realization came while watching a …

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When YOU are the Experience – Part 5

August 19, 2011

The focus this week has been on how we each stage experiences … by design or by accident.  All work …

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When YOU are the Experience – Part 4

August 18, 2011

All the world may be a stage, but in an age when more and more of us are dependent on …

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  • Authenticity
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