Why Performance Matters
This week is Halloween. It’s a time to dress-up and go “on stage” even if only door-to-door for a few …
Category Archives: Experience Models/Tools
I like. I wish. I wonder.
I am always on the lookout for tools that are simple, failsafe and effective. I think I’ve found one. I …
What’s in YOUR catalog?
This is the season for mailboxes to be stuffed with catalogs. Most of us have grown up with them and …
How do you want them to feel?
Is your objective to leave others feeling enlightened, proud, and energized? What 3 or 4 words would you select? This …
Stop your way into transition
“Transition is not just a nice way to say change. It is the inner process through which people come to …
Why I can’t tell you about the Zeigarnik effect
Ever struggle with how to get employees or consumers to remember things? One small part of this puzzle was solved …
What does it take to create change?
I am pretty sure you can starve to death reading cookbooks. I suspect this is why organizations and individuals frequently …
Experience: The EXTEND Phase
Every visit to the iTunes store is an extension of an Apple store experience. Online updates, tips, and how-to’s as …
Experience: The EXIT Phase
Apple has reinvented the EXIT experience. Gone are the “long walk” to check out, the line when you get there, …
Experience: The ENGAGE Phase
There are few retail brand immersion experiences that ENGAGE the customer like an Apple store. You are greeted by a …
Macdonald Group 