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Macdonald Group

Macdonald Group

Category Archives: Generations

What makes a thing significant?

September 2, 2013

I live in a college town.  This past week the students returned.  They are different from me.  They were programed …

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Could you text me that?

November 1, 2011

In the most recent PEW study on Americans and Texting, Young adults (18-24) exchange an average of 109.5 texts a …

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Get to know the latest Digital Generation

August 26, 2011

This is Madeline.  She is 3 years old and is part of the Digital generation.  She is growing up during …

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The truth about Boomers

August 25, 2011

I am a Boomer.  I am a typical Boomer.  When alone in the car, I listen to the classic Motown …

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It is time to connect with Gen X!

August 24, 2011

Sandwiched between the Millennials and the Boomers, Gen X has been overlooked, undervalued, and all but forgotten.  Born between 1965 …

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Can YOU talk Gen Y?

August 23, 2011

The words and expressions you use may be giving away your age more than any wrinkles.  Phases such as “he …

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What Generation are YOU?

August 22, 2011

At some point in life you realize a whole generation slipped in behind you.  My realization came while watching a …

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  • November 2011
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  • August 2011

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  • Authenticity
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  • Digital
  • Experience Economy
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  • Generations
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