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Macdonald Group

Macdonald Group

Category Archives: Digital

Can you “box up” an Experience?

November 21, 2011

It is that time of year.  Online retailers are already flooding consumers with offers of free shipping, discounts, and a …

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Could you text me that?

November 1, 2011

In the most recent PEW study on Americans and Texting, Young adults (18-24) exchange an average of 109.5 texts a …

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Digital Lessons: What Groupon gets Wrong

October 18, 2011

No one knows exactly where Groupon fits in the experience economy. What is clear is that more businesses and consumers …

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Digital Lessons: Re-inventing Patient Recognition

October 17, 2011

Every business has a “who-are-you” moment. It is when the guest’s first impressions are confirmed.  It is an opportunity to …

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A Map for the Digital Frontier

September 16, 2011

In the ‘90s, Joe Pine and Jim Gilmore described what they saw around them and wrote, The Experience Economy.  They …

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Are you on the Mobile Digital Frontier?

September 15, 2011

Smartphone users were asked what smartphone function they could not live without, and one in five (22%) said texting followed …

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Are you in Real Life or the other one?

September 14, 2011

Jane McGonigal in her new book, Reality Is Broken, talks about two worlds.  There is “RL” which is Real Life …

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Experience lessons from Groupon

September 6, 2011

Where does Groupon fit in an emerging experience economy?  An article in Automotive News featured ten car dealers in the …

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New Menlo; new digital world?

August 10, 2011

Is joy possible in our high-tech future? Not long after the Civil War, Thomas Edison set up the first industrial …

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