• About
    • Contact Us
  • What We Do
  • How We Work
  • Our Experience
    • Clients
    • Projects
  • Experience Design
    • Design
  • Coaching
  • Community
  • Neat Stuff

Macdonald Group

Macdonald Group

Monthly Archives: October 2011

What do you get from an unexpected experience?

October 31, 2011

Mark Twain said, “A man who carries a cat by the tail learns something he can learn in no other …

Continue reading →

The Airline Luggage Experience

October 28, 2011

The domestic airline industry collected $887 million from baggage fees in the second quarter of this year.  Delta is collecting …

Continue reading →

But it’s NOT my birthday!

October 27, 2011

Joe Pine and Jim Gilmore in their book, The Experience Economy, describe the economic progression from commodities to goods to …

Continue reading →

Stop your way into transition

October 26, 2011

“Transition is not just a nice way to say change. It is the inner process through which people come to …

Continue reading →

Why I can’t tell you about the Zeigarnik effect

October 25, 2011

Ever struggle with how to get employees or consumers to remember things?  One small part of this puzzle was solved …

Continue reading →

What does it take to create change?

October 24, 2011

I am pretty sure you can starve to death reading cookbooks.  I suspect this is why organizations and individuals frequently …

Continue reading →

Digital Lessons: What Groupon gets Wrong

October 18, 2011

No one knows exactly where Groupon fits in the experience economy. What is clear is that more businesses and consumers …

Continue reading →

Digital Lessons: Re-inventing Patient Recognition

October 17, 2011

Every business has a “who-are-you” moment. It is when the guest’s first impressions are confirmed.  It is an opportunity to …

Continue reading →

Experience: The EXTEND Phase

October 14, 2011

Every visit to the iTunes store is an extension of an Apple store experience.  Online updates, tips, and how-to’s as …

Continue reading →

Experience: The EXIT Phase

October 13, 2011

Apple has reinvented the EXIT experience.  Gone are the “long walk” to check out, the line when you get there, …

Continue reading →

← Older posts

Enter your email address to follow this blog and receive notifications of new posts by email.

Archives

  • April 2015
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • November 2011
  • October 2011
  • September 2011
  • August 2011

Categories

  • Ann Arbor
  • Authenticity
  • Coaching
  • Digital
  • Experience Economy
  • Experience Models/Tools
  • Generations
  • thinkAbout

RSS Feed RSS - Posts

Create a free website or blog at WordPress.com.

Cancel
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy