When YOU are the Experience – Part 3
Jazz guitarist Joe Pass once said, “If you hit a wrong note, make it right by what youplay afterwards.” Jazz …
Monthly Archives: August 2011
When YOU are the Experience – Part 2
Most of us don’t think of ourselves as being on stage, but we are. My office has large windows that …
When YOU are the Experience – Part 1
If you are honest with yourself, there has probably been a moment when in a blinding flash you were “on …
When it is ALL about the Experience
All this week, I’ve been talking about how “experiences” are transforming our culture—and our economy. This may sound “new,” but …
Can we re-invent any experience?
A few years ago I worked on a team to re-invent an Emergency Room experience. The ER is a place …
New Menlo; new digital world?
Is joy possible in our high-tech future? Not long after the Civil War, Thomas Edison set up the first industrial …
Why pay more at Whole Foods?
We’re talking this week about the power of The Experience Economy, the title of an important book that I described …
What moves you to pay more?
In our tough economic times, how can Starbucks survive? That question points us to a principle Joe Pine and Jim …
Macdonald Group 