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Macdonald Group

Macdonald Group

Category Archives: Experience Economy

What it takes to say Yes to the Dress

September 26, 2011

The average wedding this year will cost close to $27,000 not counting the honeymoon.  There will be 141 guests, 4 …

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Build Your Dreams Here!

September 23, 2011

As the stock market takes another dive and the unemployment picture looks even bleaker, there is a company determined to …

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Nothing. Anything. Something. Everything.

September 22, 2011

Most of us spend our days on a continuum somewhere between doing nothing and trying to do everything.  Seldom do …

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Who are you traveling with?

September 21, 2011

Thousands of us took flights today, millions drove to work, thousands more took mass transit and countless more walked somewhere.  …

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Who do you think with?

September 20, 2011

Each year about a hundred gather for the annual Pine & Gilmore thinkAbout.  They spend 2-days thinking about the evolving …

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Where do you go to thinkAbout?

September 19, 2011

For 13 years, there has been an eclectic gathering of those eager to explore the nuances of the Experience Economy.  They …

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A Map for the Digital Frontier

September 16, 2011

In the ‘90s, Joe Pine and Jim Gilmore described what they saw around them and wrote, The Experience Economy.  They …

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Are you on the Mobile Digital Frontier?

September 15, 2011

Smartphone users were asked what smartphone function they could not live without, and one in five (22%) said texting followed …

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Are you in Real Life or the other one?

September 14, 2011

Jane McGonigal in her new book, Reality Is Broken, talks about two worlds.  There is “RL” which is Real Life …

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Can games make us better?

September 13, 2011

Angry Birds is a phenomenon. It is widely accepted that this single game has been experienced more than any other …

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