Experience: The ENGAGE Phase
There are few retail brand immersion experiences that ENGAGE the customer like an Apple store. You are greeted by a …
Monthly Archives: October 2011
Experience: The ENTER Phase
Have you ever dropped by an Apple Store just to look around? The anticipation you felt walking in was likely …
Experience: The ENTICE Phase
I continue to credit the Doblin Consulting group with one of the most useful models for de-constructing an Experience. I …
Critical Decision: The Experience You Want to Stage
Do you know what guest experience you WANT to stage? Allow me to be bold. There is no place in …
Critical Decision: Which Experience to Work On
Are you working on the GUEST experience or on YOUR experience? Like it or not, we are in an experience-based …
Re-inventing the Hardware Store Experience
The simple hardware store on Main Street has pretty much been replaced by the big-box superstore selling everything from garden …
Macdonald Group 