Can we re-invent any experience?
A few years ago I worked on a team to re-invent an Emergency Room experience. The ER is a place …
Author Archives: Kathy Macdonald
New Menlo; new digital world?
Is joy possible in our high-tech future? Not long after the Civil War, Thomas Edison set up the first industrial …
Why pay more at Whole Foods?
We’re talking this week about the power of The Experience Economy, the title of an important book that I described …
What moves you to pay more?
In our tough economic times, how can Starbucks survive? That question points us to a principle Joe Pine and Jim …
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