But it’s NOT my birthday!
Joe Pine and Jim Gilmore in their book, The Experience Economy, describe the economic progression from commodities to goods to …
Author Archives: Kathy Macdonald
Stop your way into transition
“Transition is not just a nice way to say change. It is the inner process through which people come to …
Why I can’t tell you about the Zeigarnik effect
Ever struggle with how to get employees or consumers to remember things? One small part of this puzzle was solved …
What does it take to create change?
I am pretty sure you can starve to death reading cookbooks. I suspect this is why organizations and individuals frequently …
Digital Lessons: What Groupon gets Wrong
No one knows exactly where Groupon fits in the experience economy. What is clear is that more businesses and consumers …
Digital Lessons: Re-inventing Patient Recognition
Every business has a “who-are-you” moment. It is when the guest’s first impressions are confirmed. It is an opportunity to …
Experience: The EXTEND Phase
Every visit to the iTunes store is an extension of an Apple store experience. Online updates, tips, and how-to’s as …
Experience: The EXIT Phase
Apple has reinvented the EXIT experience. Gone are the “long walk” to check out, the line when you get there, …
Experience: The ENGAGE Phase
There are few retail brand immersion experiences that ENGAGE the customer like an Apple store. You are greeted by a …
Experience: The ENTER Phase
Have you ever dropped by an Apple Store just to look around? The anticipation you felt walking in was likely …
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