A Map for the Digital Frontier
In the ‘90s, Joe Pine and Jim Gilmore described what they saw around them and wrote, The Experience Economy. They …
Monthly Archives: September 2011
Are you on the Mobile Digital Frontier?
Smartphone users were asked what smartphone function they could not live without, and one in five (22%) said texting followed …
Are you in Real Life or the other one?
Jane McGonigal in her new book, Reality Is Broken, talks about two worlds. There is “RL” which is Real Life …
Can games make us better?
Angry Birds is a phenomenon. It is widely accepted that this single game has been experienced more than any other …
Can you really do nothing?
Many of us live electronically scheduled lives where even our spare moments are filled with attempts to catch up with …
When time stops – Describing the Experience
Is there a word to describe 9/11? NPR is attempting to find if a single word can describe then and …
Failure Testing your Experience
Research tells us 91% of unhappy customers will never return and 96% will never tell you the reason they left. …
The things-gone-wrong Test
It is when things go wrong that we test whatever recovery systems there are in place. Unfortunately, this critical task …
Experience lessons from Groupon
Where does Groupon fit in an emerging experience economy? An article in Automotive News featured ten car dealers in the …
How do you experience work?
We all look at work differently. A few years ago a friend at the Ross School of Business, shared a …
Macdonald Group 