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Macdonald Group

Macdonald Group

Category Archives: Authenticity

The Authentic Ann Arbor Experience – Part 5

September 2, 2011

What makes something authentic? All week I have been referring to the “Authentic” Ann Arbor Experience.  If you check the …

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The Authentic Ann Arbor Experience – Part 4

September 1, 2011

Ann Arbor provides more than Entertainment and Educational experiences.  Great experiences require hitting what Pine & Gilmore describe as the “sweet spot.” …

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The Authentic Ann Arbor Experience – Part 3

August 31, 2011

The bottom line is that great experiences are a combination of things.  Joe Pine and Jim Gilmore describe this as …

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The Authentic Ann Arbor Experience – Part 2

August 30, 2011

In today’s Experience Economy, experiences are often judged in terms of being real or fake.  The assumption is that real …

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The Authentic Ann Arbor Experience – Part 1

August 29, 2011

For over 400,000 alumni and the 42,000 students about to start the new school year, Ann Arbor is one of …

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