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Macdonald Group

Macdonald Group

Author Archives: Kathy

Can you “box up” an Experience?

November 21, 2011

It is that time of year.  Online retailers are already flooding consumers with offers of free shipping, discounts, and a …

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“I’ll go anywhere as long as it’s forward.”

November 18, 2011

This was the credo of the famous Scottish explorer, David Livingstone who is probably better known for H.M. Stanley’s greeting …

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If you want truly to understand something, try to change it!

November 17, 2011

We can credit Kurt Lewin with this quote, “If you want truly to understand something, try to change it.”  For …

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The Abilene Paradox and the Experience Economy

November 16, 2011

A great deal of time and energy is spent on attempting to stage great customer and employee experiences.  Examples can …

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Avoiding trips to Abilene

November 15, 2011

I admit I have never been to the actual city of Abilene, but I have been to the metaphorical destination …

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Revisiting the Abilene Paradox

November 14, 2011

Over three decades ago, one of the pioneers in Organization Development, Jerry Harvey, wrote about the tendency of groups to …

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What do you get with your lunch?

November 4, 2011

People purchase what they value, not what we sell.  In most urban areas, there are hundreds of choices for where …

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What’s in YOUR catalog?

November 3, 2011

This is the season for mailboxes to be stuffed with catalogs.  Most of us have grown up with them and …

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How do you want them to feel?

November 2, 2011

Is your objective to leave others feeling enlightened, proud, and energized?  What 3 or 4 words would you select?  This …

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Could you text me that?

November 1, 2011

In the most recent PEW study on Americans and Texting, Young adults (18-24) exchange an average of 109.5 texts a …

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